According to Rakuten, 39% of online social audiences follow fashion and style influencers or content. 48% of females online follow fashion influencers, according to an August 2018 Globalwebindex survey.
Yet the path from purchase intent conversion is a minefield of inefficiencies for both brands and consumers. Brands have to architect a maze of links between themselves, social platforms and third-party retailers. Consumers have to go through a multi-step process to simply buy what they see, like and therefore want to own. Video Squirrel cuts out the myriad middlemen and allows fashion and style content to be purchased in-video.
Imagine being able to touch a virtual catwalk and own what you see. Video Squirrel makes that future of digital fashion a reality.
Video Squirrel’s shoppable videos will...